Urban Development

Master Planning and Urban Design

Sustainability is the capacity to endure. In ecology the word describes how biological systems remain diverse and productive over time. For humans it is the potential for long-term maintenance of well-being, which in turn depends on the well-being of the natural world and the responsible use of natural resources.

It had become evident quite some time ago that humans are living unsustainably, and the effect on nature was quite clear, which sparked early sustainability efforts, since the 1980s sustainability has been used more in the sense of human sustainability on planet Earth and this has resulted in the most widely quoted definition of sustainability and sustainable development, that of the Brundtland Commission of the United Nations on March 20, 1987: "Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs."

At the 2005 World Summit it was noted that this requires the reconciliation of environmental, social and economic demands - the "three pillars" of sustainability.

The triple bottom line (or "TBL", "3BL", or "People, Planet, Profit") captures an expanded spectrum of values and criteria for measuring organizational (and societal) success: economic, environmental and social. However, the concept of sustainability as defined by the United Nations has yet to become sustainable; lessons from the evolution of civilization points at very important factors which remain currently ignored.

Sustainability is human-driven; as human behavior and sentiment remain the single most important economic driver worldwide, and economics remain the final judge of the survivability of any new law, invention, principal, etc., sustainability therefore has to account for human behavior and sentiment, using anthropological tools, supported by clear understanding of human anatomy and function, not only in respecting "human scale" but in respecting human cognition in general. Yet this will remain lacking unless optimized by understating and adhering to the local cultural values.

Thus the final aspect of sustainability and the most sophisticated is cultural sustainability, in understanding the culture of a society with all its resulting art forms, and leading the development process to preserve and enhance the manifestation of local culture.

The sustainable urban development department in Dorsch considers in the design and development process all the levels of sustainability in an integrated iterative design approach to achieve Intelligent Urbanism. To compete in an ever evolving world, the department through continued research will maintain a knowledge base, unique to the industry and deeply rooted in a rich heritage of trade derived from the culture and history of the Middle East.

Our approach is heuristic and multi-leveled, focused on top-down processes; ideally analysis will be carried out from macro to micro level.

The department comprises task team with cross specialties to cover the project requirements, relaying on the cumulative corporate knowledge, tools and resources deeper specializations include:

  • Urban Land Economics
  • Regional Planning
  • Urban Planning and Design
  • Urban Environment Planning

Our methodology

The methodology of achieving the vision stated above is systematically planned, taking in consideration all of the aspects comprising intelligent urbanism, these aspects stretch across a very wide spectrum of disciplines, involving several fields of art and science, this mandates working in close cooperation in a multidisciplinary team. Below are the principals which we consider in our urban development process:

  • Balance with nature
  • Balance with culture
  • Appropriate utility & infrastructure technology
  • Conviviality
  • Efficiency and economic viability
  • Cognitive design
  • Job creation and opportunity matrix
  • Regional integration

Since conventional economic analysis cannot easily be applied to an urban situation, the market is absent for many products, especially those associated with the urban infrastructure. There are many externalities and investment decisions are usually undertaken without reference to the urban structure in general and to external scale economies and diseconomies in particular. It is thus difficult or impossible to allocate resource optimally either within the public sector or between the public and private sectors

Despite the recent interest taken in urban land economics especially in the United States the discipline is in its infancy, and very few universities target urban planners with specially developed courses, this economic model has been audited and validated by the Department of Economics at MIT, one of the few universities making advances on the subject.

This includes the following services

  • Master plan layout
  • Environmentally sustainable neighborhood
  • Integration with project transport master plan

District Definition

The development will be divided broadly into character areas and districts, within which more has a distinct character which is formed through

Development Controls Regulations

Urban management plan including 'development control regulations' and organizational framework for future development. For large scale projects new agencies or 'development authority' may be required

Public Space Design

Public space design includes design controls for lighting, wayfinding, and streetscape

Directed for public clients and international agencies, this is mostly focused on national development and tourism:

  • National development programs
  • Tourism destination development programs
  • Regional development plans

    • Areas of development consulting
    • Growth strategy consulting

  • Developing tourism products

    • Understanding the target customer
    • Packaging products for domestic markets
    • Pricing tourism product
    • Creating product brochures
    • Publicity: working with the media
    • Understanding advertising
    • Internet promotion

  • Tourist attraction signage and wayfinding
  • Tourism business licensing
  • Accredited visitor information centres locations
  • Visitor safety planning
  • Market segments analysis

    • Heritage sites tourism
    • Historical sites tourism
    • Accessible tourism
    • Medical tourism
    • Backpacker tourism
    • Business tourism
    • Nature tourism (ecotourism)
    • Religious tourism
    • Food & beverage
    • Cruise tourism